Southern California Regional Rail Authority

The buyer is seeking a single full-service agency to lead its branding, creative direction, and advertising efforts. The agency will be responsible for developing brand marketing strategies, media planning and buying, creative production, and data-driven campaign optimization. The contract will be for a base period of three years with one two-year option to renew. The buyer aims to enhance its marketing capabilities across traditional and digital channels to improve its regional passenger rail service.

• 1/7/2025 - Pre-Proposal Conference
• 1/15/2025 - Deadline for Requests for Clarifications
• 2/13/2025 - Proposal Due Date
• 6/1/2025 - Anticipated Contract Execution

• Develop brand positioning and segmentation strategies
• Create impactful digital and experiential marketing campaigns
• Plan and buy media across traditional and digital channels
• Produce high-quality media assets for various formats
• Develop creative concepts resonating with diverse audiences
• Manage brand identity development and evolution
• Provide UX/UI design for web and mobile
• Conduct data analytics and measure campaign ROI
• Create compelling content and messaging across channels
• Optimize campaigns in real-time for continuous improvement