Wyoming Department of Health

The buyer seeks to develop and disseminate a comprehensive media campaign to reduce tobacco use in Wyoming. The campaign aims to increase knowledge of quit resources and motivate tobacco users to quit. The project includes market research, media development, and reporting on campaign effectiveness. The buyer requires collaboration with local prevention efforts and creation of assets for community use.

• 1/30/2025 - Closing Date for Questions
• 2/4/2025 - Response to Questions Returned
• 2/13/2025 - Proposal Due Date
• 4/30/2025 - Tentative Award Date
• 7/1/2025 - Tentative Work Begins Date

• Conduct market research among Wyoming adults to inform media campaigns
• Develop and disseminate statewide public health education media campaign
• Increase knowledge of Wyoming Quit Tobacco services
• Motivate current tobacco users to quit and seek cessation services
• Increase healthcare provider screening and referrals for tobacco cessation
• Create media assets for use by local prevention coalitions
• Provide comprehensive media reporting on campaign effectiveness