Texas State University

The buyer seeks experienced consultants to perform a comprehensive assessment and provide management consulting services for its marketing and communications strategy. The selected partner will develop a division strategic plan emphasizing operational efficiency, future preparedness, adaptability, and institutional alignment. This initiative focuses on organizational effectiveness and preparedness to develop structures, processes, and behaviors needed to consistently yield desired outcomes. Firms with extensive knowledge of higher education or experience helping other marcomms organizations in the public sector are preferred.

• 1/31/2025 - RSVP deadline for pre-proposal conference
• 2/5/2025 - Deadline for questions
• 2/14/2025 - Proposal Due Date

• Perform comprehensive assessment of marketing and communications strategy
• Develop division strategic plan emphasizing operational efficiency and adaptability
• Analyze and recommend enhancements to division positioning and reputation
• Provide ongoing strategic consulting for organizational planning
• Conduct communications and marketing organizational assessment
• Develop division roadmap drawing from institutional findings and sector insights
• Coordinate assessment across central unit and partner units
• Create compliance plan for all regulatory requirements
• Describe quality control processes
• Provide organizational chart and key personnel resumes