Texas State University

Buyer seeks a brand strategy and creative firm to develop a new brand campaign and serve as agency of record. The selected partner will create a brand strategy framework, messaging platform, visual identity guidelines, campaign concepts, and plans for stakeholder engagement, marketing, and launch. The campaign will be created collaboratively with the buyer's in-house team. Firms with higher education or public sector experience are well-suited for this project.

• 1/31/2025 - Pre-proposal conference RSVP deadline
• 2/5/2025 - Deadline for submitting questions
• 2/14/2025 - Proposal Due Date

• Develop comprehensive brand strategy framework
• Create unified messaging platform with audience-specific narratives
• Refine and evolve visual identity guidelines
• Produce creative campaign concepts including taglines and visuals
• Develop integrated marketing plan for campaign rollout
• Create stakeholder engagement plan for internal alignment
• Coordinate strategic launch plan with timeline and milestones
• Serve as ongoing agency of record after campaign launch
• Partner with in-house marketing team on implementation
• Ensure campaign authenticity and shared ownership