Communitycare

The buyer is seeking a digital marketing agency to manage paid search, display advertising, and connected TV campaigns. The agency will be responsible for strategizing, executing, and optimizing campaigns across multiple digital channels. Key focus areas include managing Google Ad grants, display retargeting, and CTV campaigns on streaming platforms. The buyer requires expertise in healthcare marketing and a proven track record of delivering measurable results.

• 1/22/2025 - Questions Due
• 1/29/2025 - Response to Questions
• 2/17/2025 - Proposal Due Date

• Experience managing large-scale paid search, display, and CTV campaigns
• Strong portfolio showcasing successful healthcare campaigns
• Dedicated account management team with Google Ads and CTV expertise
• Capability to manage budgets efficiently and provide ROI analysis
• Proficiency in audience targeting, segmentation, and personalization strategies

• Manage paid search campaigns on Google using $10,000/month non-profit grant
• Provide campaign support for paid social and streaming channels
• Manage and optimize display advertising campaigns
• Execute connected TV (CTV) campaigns on platforms like SlingTV and Hulu
• Develop creative assets for digital ad campaigns
• Conduct keyword research and bid management for search campaigns
• Implement advanced bidding strategies using machine learning tools
• Perform regular A/B testing of ad creative and targeting strategies
• Provide detailed reporting on campaign performance and ROI
• Collaborate on strategy and campaign optimization