Michigan Department of Technology, Management and Budget

The buyer is seeking a contractor to provide creative media advertising and clearinghouse services. The contract activities include developing and executing advertising campaigns, conducting audience research, creating media plans, and producing innovative creative concepts. The contractor will be responsible for implementing both digital and traditional advertising tactics, measuring campaign performance, and ensuring compliance with state accessibility standards. The services are intended to support the Michigan Department of Health and Human Services' communication efforts.

• 1/31/2025 - Deadline for bidder questions
• 2/7/2025 - State posts answers to questions
• 2/18/2025 - Proposal Due Date
• 7/2/2025 - Anticipated contract begin date
• 10/1/2025 - Services to begin without interruption

• Develop and execute creative media advertising campaigns
• Provide clearinghouse services for advertising materials
• Conduct research on target audiences
• Create strategic media plans
• Produce innovative and cutting-edge creative concepts
• Implement digital and traditional advertising tactics
• Measure and report on campaign performance
• Manage project timelines and budgets
• Collaborate with state agencies on messaging
• Ensure compliance with state accessibility standards