City of Dublin

Buyer seeks a qualified consultant to develop and implement an economic development-focused marketing and branding strategy. The strategy will highlight Dublin's unique advantages, competitive assets, and development projects. The consultant will establish a cohesive branding identity, create a marketing plan, and develop promotional materials. The project includes updating the webpage, enhancing press engagement, and aligning with the City's Economic Development Strategy.

• 1/30/2025 - Optional Information Session
• 2/13/2025 - Deadline to Submit Questions
• 2/14/2025 - Responses to Questions Posted
• 2/19/2025 - Proposal Due Date
• 2/26/2025 - Interviews (if required)

• Develop a unique branding identity for Dublin's economic development efforts
• Create a comprehensive marketing plan targeting specific industries
• Design an updated webpage aligned with the new branding strategy
• Develop promotional materials for industry meetings and conferences
• Create a press and media engagement strategy
• Facilitate stakeholder input sessions and gather feedback
• Design a slogan or tagline for marketing materials
• Evaluate and make recommendations for the City's Economic Development webpage
• Develop key messaging to articulate Dublin's value propositions
• Create updated press kits and media-ready content