County of Sonoma

The buyer seeks proposals for a Petaluma River Watershed Education and Outreach Marketing Campaign. The primary goal is to improve water quality through public education and involvement. The campaign will use multi-media outreach including social media, digital and radio ads, and a new website. It will focus on water quality trends and how daily actions can improve watershed ecology. The buyer also aims to gather public input to enhance local water quality protection efforts.

• 1/15/2025 - Event Start Date
• 2/19/2025 - Proposal Due Date

• Develop multi-media outreach campaign including social media, digital, and radio advertisements
• Create a website focused on Petaluma River water quality and watershed ecology
• Design educational content on current water quality trends and daily actions to improve water quality
• Implement public involvement strategies to encourage water quality protection activities
• Gather public input to improve local and regional municipal water quality protection efforts
• Create content focusing on how day-to-day actions can improve watershed ecology
• Develop strategies to encourage public involvement in water quality improvement
• Design outreach materials that effectively communicate complex environmental concepts
• Implement tracking mechanisms to measure the impact of the education campaign
• Coordinate with local stakeholders to ensure message consistency and reach