City of Bloomington

The buyer is seeking proposals for consulting services to value naming and sponsorship opportunities for two significant Parks and Recreation facilities. The selected consultant will develop and implement a strategic plan to identify market value, create pricing packages, and solicit potential naming rights clients. The scope includes negotiating agreements, managing contracts, and providing ongoing naming rights and sponsorship consulting services. The project focuses on the Bloomington Ice Garden and future Community Health and Wellness Center, with potential expansion to other Parks and Recreation properties.

• 1/23/2025 - Pre-proposal Conference/Meeting
• 2/11/2025 - Questions in Writing Cutoff
• 2/20/2025 - Proposal Due Date
• 3/13/2025 - Contract Execution

• Demonstrated expertise in securing partnerships for city-owned and operated, community-focused facilities
• Proven track record of successful naming, sponsorship, and funding campaigns
• Familiarity with ice arena, health and wellness, and recreational environments
• Commitment to ethical practices aligning with city's mission and values

• Value naming and sponsorship opportunities for parks and recreation facilities
• Solicit and evaluate proposals for naming rights and sponsorships
• Negotiate naming rights and sponsorship agreements
• Manage naming rights and sponsorship contracts
• Develop strategic plan to identify market value of user/visitor impressions
• Create pricing packages and marketing materials for sponsorship opportunities
• Implement marketing and sales strategies for naming rights
• Assist in negotiating agreements with potential naming rights clients
• Provide ongoing naming rights and sponsorship consulting services
• Identify assets for corporate partnership/sponsorship program