Johnson County Community College

Buyer seeks qualified marketing firms or consultants specializing in higher education to assess their Strategic Communication & Marketing department's current marketing strategy, structure, and workflows. The goal is to evaluate the current level of marketing maturity and provide actionable recommendations to transform the department from tactics-focused to data-driven and strategically focused. The selected firm must demonstrate deep understanding of higher education and provide clear guidance on advancing the marketing department's maturity level.

• 2/12/2025 - Bid Clarifications Due
• 2/20/2025 - Proposal Due Date

• Specialization in higher education marketing
• Deep understanding of higher education sector
• Proven experience working with similar institutions

• Evaluate current marketing strategy, organizational structure, skillset, workflows, tools, and processes
• Determine department's current level of marketing maturity
• Provide actionable insights to transition from tactics-focused to strategy-driven model
• Develop comprehensive Marketing Maturity Assessment Report
• Create detailed Strategic Recommendations report
• Design phased Implementation Roadmap with clear next steps
• Provide guidance on developing performance measurement framework with KPIs
• Deliver final presentation summarizing assessment, findings, and recommendations