Texas A&M University

Buyer seeks proposals for marketing and drip-email services for its School of Law JD program. The scope includes digital marketing, email campaigns, and strategic recruitment advice. Buyer aims to increase high-quality applications by 10% per year. The contract will run initially through August 31, 2027 with possible renewals. Vendors must have experience in marketing advanced educational programs.

• 1/30/2025 - Deadline for Questions
• 2/10/2025 - Posting Addendum and Response to Inquiries
• 2/20/2025 - Proposal Due Date

• Significant experience with marketing advanced educational programs
• Demonstrated track record of delivering large pool of qualified applicants
• Experience working with law schools or similar graduate/professional schools preferred

• Plan and execute digital marketing campaign for JD program
• Conduct paid search and ad placement on websites visited by law school prospects
• Perform geofencing marketing
• Create and manage drip email campaigns for recruitment and yield
• Design landing pages for email campaign traffic
• Provide strategic advice on recruitment efforts and communication
• Assist with tracking and projecting admitted student enrollment decisions
• Utilize innovative technologies like AI for student recruitment
• Facilitate bi-weekly status meetings with law school staff
• Provide examples of prior relevant marketing and communication work