Bexar County

Buyer seeks proposals for developing and executing creative marketing and public relations campaigns. The goal is to increase awareness and usage of the Bexar County BiblioTech library system in unincorporated areas and suburban cities. Services include event coordination, branding, marketing, social media strategy, creative material design, and paid advertising. The contract will be for one year upon award.

• 1/17/2025 - Q&A Open Date
• 1/31/2025 - Mandatory Pre-Proposal Conference
• 2/6/2025 - Q&A Close Date
• 2/21/2025 - Proposal Due Date

• Develop comprehensive 12-month media relations and marketing campaign
• Evaluate current marketing and communications strategies
• Develop strategies for topics, themes, and ideas tailored to key audiences
• Provide creative input and design consultation for advertising across media platforms
• Identify opportunities for marketing partnerships and collaborative campaigns
• Develop comprehensive media contacts list including bloggers and influencers
• Provide real-time monitoring and monthly performance reports
• Manage subcontractors and media purchasing arrangements