Bexar County

Buyer seeks proposals for developing and executing creative marketing and public relations campaigns. The goal is to increase awareness and usage of the Bexar County BiblioTech library system in unincorporated areas and suburban cities. Services include event coordination, branding, marketing, social media strategy, creative material design, and paid advertising. The contract will be for a one-year period, focusing on outreach and educational efforts to drive progress toward increased library usage.

• 1/17/2025 - Q&A Open Date
• 1/30/2025 - Mandatory Pre-Proposal Conference
• 2/6/2025 - Q&A Close Date
• 2/21/2025 - Proposal Due Date

• Develop comprehensive 12-month media relations and marketing campaign
• Evaluate BiblioTech's current marketing and communications strategies
• Deliver marketing services including creative development, copywriting, and social media strategy
• Provide advertising design and production across various media platforms
• Develop comprehensive media contacts list including bloggers and influencers
• Provide real-time monitoring and monthly performance reports
• Manage subcontractors and media purchasing arrangements
• Identify opportunities for marketing partnerships and collaborative campaigns
• Adapt campaign to capitalize on opportunistic stories in news and pop culture
• Undertake special projects as needed