Dallas Fort Worth International Airport

The buyer seeks a marketing firm to serve as Agency of Record for Creative and Media for its B2C offerings. The selected firm will assist with digital and traditional marketing services to grow non-aeronautical revenues and improve brand reputation. The contract term is two years with options to renew for three additional one-year periods. The M/WBE goal for this contract is 30%.

• 2/3/2025 - Pre-Proposal Meeting
• 2/7/2025 - Questions Due
• 2/21/2025 - Intent to Bid Due
• 2/21/2025 - Proposal Due Date

• Develop creative strategies for B2C product and service offerings
• Execute digital and traditional marketing campaigns
• Manage media planning and buying
• Enhance brand reputation through strategic communications
• Grow non-aeronautical revenues through marketing initiatives
• Create targeted advertising for passengers and general customers
• Implement SEO strategies to improve online visibility
• Develop and manage social media campaigns
• Conduct market research and analyze customer behavior
• Design and produce marketing collateral for various channels