Downtown Santa Barbara Improvement Association

The buyer seeks proposals for a new Brand Identity project. The buyer is a pending non-profit 501(c)(3) Community Benefit District that administers the Downtown Santa Barbara Community Benefit District. The project aims to establish a strong, cohesive brand identity reflecting the organization's values and vision. The target audience includes local property and business owners, residents, tourists, potential members, partners, and donors.

• 1/21/2025 - RFP Release Date
• 2/21/2025 - Proposal Due Date
• 3/1/2025 - Anticipated Contract Award Date

• Relevant experience and quality portfolio submission
• Understanding of organization's mission and community needs
• Creativity and innovation in approach
• Ability to meet deadlines
• Experience with District Management Corporations preferred

• Conduct brand research and strategy sessions with DSBIA Placemaking and Identity Committee
• Develop comprehensive branding package including logo design, color palette, and typography
• Create visual guidelines for print, web, and social media templates
• Develop new brand communications strategy and implementation plan
• Produce a brand manual for consistent application of brand identity