Purdue University

Buyer is seeking a qualified advertising agency to develop and implement comprehensive marketing and advertising campaigns. The focus is on promoting professional master's programs, undergraduate recruiting, and non-degree programs. The selected agency will work closely with the buyer's marketing team to enhance visibility, engage prospective students, strengthen brand presence, and drive student inquiries.

• 1/22/2025 - Bidding start time
• 2/21/2025 - Bidding end time
• 2/21/2025 - Proposal Due Date

• Develop comprehensive marketing and advertising campaigns for professional master's programs
• Create strategies for undergraduate recruiting
• Design marketing plans for non-degree programs including Executive Education and graduate certificates
• Enhance institution's visibility and engage prospective students
• Strengthen brand presence across various digital platforms
• Drive and increase prospective student inquiries
• Collaborate closely with the university's marketing team
• Implement data-driven digital marketing strategies
• Optimize search engine visibility for academic programs
• Create compelling content for various digital channels