Softwood Export Council

The buyer seeks a consultant to provide global strategy direction, analysis, reporting, and key client outreach for its Market Access Program in Mexico. The project aims to expand the buyer's network of influence in the Mexican architecture and design community. The consultant will develop a market development and communications strategy, focusing on preservative-treated/outdoor use products, resort and high-end residential sector, and furniture. The project involves cultivating key contacts, identifying industry partnerships, developing messaging, and implementing demonstration projects.

• 1/30/2025 - Question submission deadline
• 2/21/2025 - Proposal Due Date
• 12/31/2025 - Project end date

• Cultivate key contacts in architecture, design, and development sectors in Mexican cities
• Identify industry associations for leveraging connections
• Develop key messages about American softwoods for various media channels
• Create partnerships with thought leaders in major Mexican cities and resort areas
• Identify new opportunities to showcase U.S. softwoods at trade shows and expos
• Manage and implement a wood demonstration project for outdoor use
• Refine communications strategy based on gathered information
• Build database of key Mexican contacts in architectural design sectors
• Create high-level market development and communications strategy
• Expand network of influence in Mexican architecture and design community