California Highway Patrol

Buyer seeks proposals for education projects focused on local community-based activities to mitigate alcohol and drug-impaired driving. The project aims to shift public perspectives and expand activities to address impaired driving. Buyer requires innovative approaches to educate communities on impaired driving laws and dangers. The grant program is funded by the Cannabis Tax Fund and aims to enhance traffic safety through education, prevention, and enforcement efforts.

• 2/23/2025 - Proposal Due Date
• 6/30/2025 - Expected award announcement
• 7/1/2025 - Period of performance start
• 6/30/2026 - Period of performance end

• Develop educational events for high schools, colleges, and community venues
• Create and distribute educational materials at bars and dispensaries
• Design interactive, hands-on learning tools for impaired driving education
• Produce radio advertisements to increase awareness of impaired driving
• Develop social media campaigns focused on impaired driving education
• Create billboard and video advertisements for impaired driving awareness
• Organize educational activities at festivals and concerts
• Implement innovative community-based approaches to impaired driving prevention
• Design messaging to educate and increase awareness of impaired driving
• Develop strategies to shift public perspectives on alcohol and drug-impaired driving