City of Pawtucket

The buyer is seeking a company to develop and implement a comprehensive marketing and branding strategy. The strategy aims to attract businesses and residents while communicating positive events and projects to existing stakeholders. The buyer wants to define and distinguish itself as a great place to live, work, play, raise a family, and start a business. The initial contract term is for three years with two additional one-year extension options.

• 2/16/2025 - Requests for Further Information Deadline
• 2/23/2025 - Bid Opening
• 2/23/2025 - Proposal Due Date

• Develop a strategic marketing and branding plan
• Manage social media platforms and create content
• Design and implement digital and traditional marketing campaigns
• Produce creative content including videos, photos, and infographics
• Provide media relations support and public engagement
• Analyze and optimize email marketing strategies
• Create display advertising and marketing materials
• Develop brand messaging for internal and external audiences
• Conduct data analysis and audience development
• Provide ongoing marketing and communications support