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Social Media Influencer
City of Detroit Office of Contracting and Procurement
The buyer seeks to establish structured influencer partnerships to amplify city campaigns, enhance public engagement, and promote key initiatives authentically and effectively. The buyer aims to leverage influencers with established trust and community presence to boost awareness and participation in city initiatives. The project will involve content creation, multi-platform distribution, and campaign performance tracking. The buyer anticipates one or multiple awards as a result of this RFP.
- 1/27/2025 - Advertisement Date
- 2/3/2025 - Pre-Proposal Conference
- 2/24/2025 - Proposal Due Date
- Minimum of three (3) years of experience providing similar services
- Create and distribute content aligned with City messaging
- Conduct multi-platform distribution on Instagram, TikTok, Facebook, etc.
- Report on campaign metrics and provide analytics
- Develop creative concepts for campaigns
- Post approved campaign content
- Provide regular updates and progress reports
- Deliver final campaign evaluation report
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