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Brand Communications, Go to Market Strategy, Website Development, and Brand Book Creation
Rockbridge Area Network Authority
The buyer is seeking a qualified brand communications company to develop a comprehensive go-to-market strategy, a dynamic website, and a brand book for their data center. The project aims to attract new customers to lease data center space by clearly communicating the buyer's unique value proposition. The scope includes website development, brand strategy, and marketing planning. The buyer requires a user-friendly website that serves as an informative and engaging tool for customer acquisition.
- 1/24/2025 - RFP Issue Date
- 2/24/2025 - Proposal Due Date
- Develop a comprehensive go-to-market strategy
- Design and develop a user-friendly, responsive website
- Create a brand book with logo usage guidelines and messaging framework
- Research and analyze competitive landscape and target audience needs
- Optimize website for SEO and integrate analytics tools
- Develop key messaging, positioning, and differentiators for RANA
- Outline marketing channels, customer acquisition strategies, and performance metrics
- Ensure website reflects RANA's brand identity and unique positioning
- Develop a project timeline with milestones
- Provide work samples and references for similar services
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