Southeast Michigan Council of Governments

Buyer seeks to establish a partnership with an organization to plan and execute media purchasing for public education initiatives. The focus is on Safe Streets and One Water campaigns across Southeast Michigan. Buyer aims to maximize reach and impact of their video, audio, and graphics content to educate the public on transportation safety and water quality issues. The goal is to influence people's daily behaviors without monetization.

• 1/31/2025 - Questions on RFP due
• 2/3/2025 - Responses to Questions Issued
• 2/24/2025 - Proposal Due Date
• 3/4/2025 - Notification of Interview Selection
• 3/11/2025 - Interviews
• 3/12/2025 - Inform vendors of selection status
• 6/30/2025 - Complete Work

• Create analytically driven plans for purchase of media promotion
• Develop strategy for securing best value/highest ROI for media purchases
• Provide detailed audience demographics breakdown
• Recommend media mix based on varying budgets
• Establish key performance indicators (KPIs) for campaigns
• Provide detailed reporting on campaign purchases, schedules, and outcomes
• Recommend tools for evaluation of campaign success
• Suggest methods to measure behavioral changes resulting from campaigns