California Department of Public Health

The buyer is soliciting proposals to develop and conduct an integrated English and Spanish-language statewide social marketing campaign. The campaign will support the CalFresh Healthy Living program from May 2025 through September 2029. The buyer seeks a dynamic advertising and/or public relations agency to produce an effective statewide campaign addressing the scope of work. The selected contractor will be responsible for keeping sugary beverages and water consumption issues before the public.

• 1/14/2025 - Pre-Proposal Conference
• 1/21/2025 - Deadline to Submit RFP Questions
• 2/18/2025 - Mandatory Letter of Intent Due
• 2/25/2025 - Proposal Due Date
• 5/19/2025 - Estimated Contract Start Date

• Currently operating full-service advertising/PR agency with $10 million annual gross billings
• Operating California office with minimum 30 employees
• Two consecutive years of relevant experience within past three years

• Develop 5-year social marketing plan with annual updates
• Conduct formative research
• Produce creative campaigns and place annual media buys
• Create annual public relations and community engagement plans
• Develop project management and campaign monitoring plans
• Produce annual reports and comprehensive final report