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Digital Analytics and Website Strategy Services
2/25/2025
$90k per college fiscal year (July 1 - June 30)
Auburn Hills, MI
Oakland Community College
The buyer seeks proposals for digital analytics and website strategy services. The project aims to build out the buyer's analytics strategy and optimize website content. The selected supplier will provide services including GA4 management, optimization advice, content writing and optimization, content audits, user journey mapping, and SEO guidance. The contract will be for three years with option to extend for two additional 12-month periods.
- 1/22/2025 - RFP Release Date
- 1/28/2025 - Voluntary Pre-bid Zoom Meeting
- 1/31/2025 - Submission of Written Questions
- 2/6/2025 - College Responds to Questions
- 2/25/2025 - Proposal Due Date
- 3/11/2025 - Supplier Presentations
- 4/30/2025 - Awarding of Contract
Refer to RFP
- Conduct KPI workshop with stakeholders to understand key conversion points and goals
- Review and optimize GA4 account setup and functionality
- Develop Google Looker Studio reports for key stakeholders
- Analyze reports to provide prioritized, actionable website recommendations
- Conduct usability research and develop website journey maps
- Provide strategic guidance on SEO best practices
- Write optimized content and build web pages in CMS
- Provide accessible designs for campaign landing pages and templates
- Deliver digital strategy workshops for marketing team
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