City of Mineral Wells

Buyer seeks a qualified marketing agency to undertake a comprehensive rebranding initiative. The project aims to develop a modern, cohesive city brand that aligns with revitalization efforts and growth trajectory. The rebranding should emphasize the community's wellness focus, outdoor adventure opportunities, and distinctive historical background. Buyer is experiencing significant growth and aims to update its logo and overall branding to reflect this transformation while honoring its unique history.

• 2/21/2025 - Question Submission Deadline
• 2/28/2025 - Proposal Due Date
• 3/7/2025 - Potential Interview Notification
• 3/12/2025 - Potential Virtual Interviews

• Create refreshed city logo incorporating past, present, and future elements
• Develop departmental variations of primary logo
• Provide complementary font set for various media
• Supply logo versions in vector and raster formats
• Suggest taglines and messaging points aligned with new brand identity
• Create templates for standard use materials (letterhead, email signatures, etc.)
• Facilitate community workshop or online survey for feedback
• Design mock-ups for future signage and other applications
• Conduct community engagement strategies
• Develop modern, cohesive city brand emphasizing wellness and history