Massachusetts Department of Agricultural Resources

Buyer seeks dairy farms and ice cream businesses to participate in the Second Annual Massachusetts Ice Cream Trail campaign. The initiative aims to promote awareness of Massachusetts ice cream products through digital and print versions of the trail. Eligible businesses must meet specific criteria related to serving or selling ice cream products made from Massachusetts bovine dairy. The campaign will feature participating businesses' information on a public list and interactive map.

• 1/9/2025 - Posted Date
• 2/28/2025 - Proposal Due Date
• 3/1/2025 - Notification of Selected Vendors

• Must be an MDAR-licensed Massachusetts dairy farm serving ice cream products
• Must be an ice cream retailer using Massachusetts bovine dairy in products
• Must be in good standing with all applicable laws and regulations

• Create digital and print versions of the Massachusetts Ice Cream Trail campaign
• Compile a list of participating dairy farms and ice cream businesses
• Promote awareness of Massachusetts ice cream products
• Verify eligibility of participating businesses
• Manage online application process for businesses
• Create and maintain digital map of ice cream trail locations
• Develop promotional materials for the ice cream trail
• Coordinate with participating businesses for accurate information
• Launch the 2025 Ice Cream Trail by April 1st
• Update listings and add new businesses as needed