Minnesota Department of Human Services

The buyer seeks to develop and implement a comprehensive statewide public campaign focused on preventing problem gambling. The initiative aims to raise awareness, promote treatment services, and engage historically underserved communities through educational workshops, diverse media distribution, and promotion of the Minnesota Problem Gambling Helpline. The campaign will target problem gamblers, at-risk individuals, and affected families. Grantees will be responsible for project management, regular reporting, and developing culturally specific outreach strategies.

• 12/19/2024 - RFP Publication Date
• 1/10/2025 - Questions Due
• 2/28/2025 - Proposal Due Date
• 7/1/2025 - Contract Start Date

• Develop and implement statewide public awareness campaign on problem gambling
• Create culturally relevant outreach strategies for underserved communities
• Produce and distribute educational materials on problem gambling
• Promote Minnesota Problem Gambling Helpline and treatment services
• Conduct community-based initiatives to reduce gambling risks
• Develop media campaign targeting problem gamblers and at-risk individuals
• Manage advertisements, surveys, and direct marketing efforts
• Provide regular performance updates and engagement reports
• Submit monthly financial summaries and reconciliations
• Collaborate with cultural leaders and community organizations