UC Davis Mondavi Center for Performing Arts

Buyer seeks a digital partner agency with experience in performing arts to enhance awareness and drive ticket sales. The agency will manage social media advertising, paid search, and display advertising campaigns. The project aims to promote ticket sales, attract new audiences, retain current ones, and re-engage lapsed patrons. The partner will provide strategic guidance, campaign management, and performance reporting for the Mondavi Center's digital marketing efforts.

• 2/7/2025 - RFP Issued
• 2/19/2025 - Question Submission Deadline
• 2/28/2025 - Proposal Due Date
• 8/1/2025 - Work Begins

• Manage and optimize Meta Ads Manager for Facebook and Instagram campaigns
• Build and leverage paid search campaigns
• Manage and optimize Google Ads for search engine marketing
• Develop comprehensive strategy for social media, display, and search
• Provide best practices for performing arts digital marketing campaigns
• Implement Google Tag Manager and track conversion activity
• Develop and provide detailed reporting on all campaign performance
• Meet regularly with staff to discuss ad performance and make recommendations
• Design creative rotation calendar for the season
• Assist in promoting single and multi-ticket sales for performance season