City of Wilsonville

The buyer seeks proposals for tourism promotion and destination marketing services for its 'Explore Wilsonville' tourism development strategy. The project aims to increase overnight lodging occupancy during non-summer months by promoting Wilsonville as an ideal lodging base for regional attractions. Services include marketing, website management, social media, public relations, and overall program management. The contract is for 3 years with 2 optional 1-year extensions.

• 2/18/2025 - RFP Question or Change Request Deadline
• 2/25/2025 - RFP Addenda Issuance Deadline
• 3/3/2025 - Proposal Due Date
• 4/2/2025 - Potential Interview Dates
• 4/18/2025 - Notice of Intent to Award

• Comprehensive background in multiple aspects of public relations and marketing communications
• Extensive professional experience in the tourism industry
• Considerable first-hand knowledge of the Oregon tourism industry
• Previous work with local, state or federal unit of government on tourism development

• Develop and implement marketing promotion plans including ad buys and digital/print advertising
• Host and maintain ExploreWilsonville.com tourism website
• Implement social media marketing strategy and campaigns
• Manage media contacts and issue regular news releases
• Arrange photographic and video shoots for marketing materials
• Oversee all aspects of 'Explore Wilsonville' tourism promotion program
• Create and distribute marketing collateral and brochures
• Provide quarterly reports on key performance metrics