Fort Hays State University

The buyer seeks proposals for an enterprise-wide Customer Relationship Management (CRM) system to enhance student recruitment and management. The system must support domestic and international student recruitment across all programs. It should integrate with existing systems and offer comprehensive functionality including contact management, marketing automation, and analytics. The buyer requires a scalable solution with robust security and customization capabilities.

• 2/13/2025 - Questions Deadline
• 3/5/2025 - Proposal Due Date
• 3/28/2025 - Finalist Presentations
• 5/19/2025 - Project Begin
• 1/12/2026 - Project Completion

• Implement enterprise-wide CRM system for student recruitment and management
• Integrate CRM with existing Student Information System (Workday) and student success platforms
• Provide contact management, lead management, and recruitment funnel management tools
• Offer marketing automation, analytics, reporting, and customization capabilities
• Enable event management, email integration, and task/activity tracking
• Ensure data security, privacy compliance, and integration with third-party applications
• Deliver text messaging, web bot, and application for admission capabilities
• Provide responsive customer support and training