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Rebranding Initiative
St. Petersburg College
The buyer is seeking proposals from experienced branding agencies to assist in a comprehensive rebranding effort. This initiative aims to redefine and clarify the buyer's brand identity to ensure it accurately reflects the mission, values, and unique character. The rebranding will be unveiled and celebrated during the buyer's 100th anniversary in September 2027. The project includes brand identity development, design of new visual elements, and creation of a comprehensive brand guide.
- 2/17/2025 - RFP Questions Due
- 2/24/2025 - RFP Questions/Answers Posted
- 3/5/2025 - Proposal Due Date
- 4/21/2025 - Scheduled Presentations
- Define brand identity including purpose, mission, values, and story
- Conduct focus groups and town halls with stakeholders
- Audit current brand elements and usage
- Develop new color palette, logos, typography, and iconography
- Create comprehensive brand guide with usage guidelines
- Deliver final presentations and recorded training
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