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Bus Advertising

3/6/2025
-
State College, PA

Centre Area Transportation Authority

The buyer seeks a contractor to sell and manage advertising on its bus fleet. This includes interior cards, exterior tails, and full bus wraps. The contractor will handle all aspects including sales, production, installation, and reporting. The initial contract is for 2 years with a 3-year option to extend. The contractor must meet minimum revenue guarantees and share a percentage of ad sales with the buyer.

  • 2/20/2025 - Questions Due
  • 3/6/2025 - Proposal Due Date
  • Currently providing similar advertising sales services for at least 3 years
  • Willing to enter formal contract and abide by CATA's advertising policy
  • Sell and service interior bus card advertising space
  • Sell and service exterior tail advertising space
  • Sell and service full bus wrap advertising space
  • Produce and install advertisements on buses
  • Provide monthly sales reports and revenue payments
  • Ensure all advertising complies with CATA's policy
  • Maintain and replace advertisements as needed
  • Coordinate with CATA for ad approvals and vehicle access

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