State Center Community College District

The buyer is seeking qualified firms to provide college rebranding services for Fresno City College. The project involves developing a new brand identity, creating comprehensive brand guidelines, and designing marketing collateral. The buyer requires electronic submission of proposals through the PlanetBids Vendor Portal. The buyer aims to enhance the college's visual identity and market position through this rebranding initiative.

• 2/7/2025 - First Publication Date
• 2/14/2025 - Second Publication Date
• 2/21/2025 - Request for Information Deadline
• 3/13/2025 - Proposal Due Date

• Develop new brand identity for Fresno City College
• Create comprehensive brand guidelines
• Design new logo and visual elements
• Develop brand messaging and positioning strategy
• Create marketing collateral templates
• Conduct stakeholder interviews and surveys
• Analyze current brand perception and market position
• Develop implementation plan for new brand rollout
• Design website and social media graphics
• Create brand launch campaign strategy