St. Petersburg College

The buyer is seeking proposals for a comprehensive rebranding initiative. This project involves developing a new brand identity, creating brand guidelines, and implementing the rebranding across various platforms. The buyer aims to refresh its image and enhance brand consistency throughout the organization.

• 2/7/2025 - Addendum 1 and Revised RFP Packet Upload
• 3/25/2025 - Proposal Due Date

• Develop new brand identity including logo, color palette, and typography
• Create comprehensive brand guidelines for consistent application across all platforms
• Design new marketing materials aligned with the rebranded identity
• Implement rebranding across digital platforms including website and social media
• Conduct brand awareness and perception research pre and post-rebranding
• Develop a brand rollout strategy and timeline
• Create internal communication plan for staff regarding rebranding initiative
• Design new signage and environmental graphics for campus locations
• Develop brand storytelling and messaging framework
• Create brand training materials for staff and stakeholders