City of Roseville

The buyer seeks public relations, marketing, and communications agencies to support its Environmental Utilities department in executing strategies to inform, educate, and engage diverse audiences. The selected agencies will help enhance public awareness of utility services. The work includes promoting services and showcasing value to the community through branding and value campaigns. Services may also be provided to the Roseville Utility Exploration Center.

• 3/6/2025 - Deadline for Final Questions
• 3/12/2025 - City Responses to Written Questions
• 3/26/2025 - Proposal Due Date
• 4/14/2025 - Consultant Interviews
• 4/21/2025 - Contract Negotiations
• 6/4/2025 - Contract Approval by City Council

• Develop annual communications and marketing work plan for specific programs
• Establish community partnerships to amplify messaging opportunities
• Design and execute integrated campaigns including creative development and media buying
• Support media buying efforts to boost awareness of utility programs
• Collaborate with research firm to conduct public opinion research
• Provide strategic advice and counsel to optimize communication efforts
• Assist with event planning, coordination and execution
• Offer graphic design services for marketing materials
• Deliver monthly reports on social media engagement and website analytics
• Monitor and support social media content creation and posting