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Full-Service Digital Marketing & Advertising Agency
3/26/2025
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Colorado Springs, Colorado
Colorado Springs School District 11
The buyer is seeking information from full-service marketing agencies and specialty agencies to support district-wide branding, student enrollment efforts, and marketing for 58 schools. The buyer aims to understand agency capabilities and obtain cost projections for budgeting purposes. The project involves digital advertising, lead generation, email and SMS marketing, content creation, traditional advertising, and data analytics.
- 3/19/2025 - Questions Due
- 3/21/2025 - Response to Questions
- 3/26/2025 - RFI Closing
- 3/26/2025 - Proposal Due Date
Refer to RFP
- Develop and manage Google Ads, Meta Ads, YouTube, and programmatic advertising
- Implement geofencing, retargeting, and behavior-based marketing
- Optimize landing pages and lead generation forms
- Develop targeted email and SMS campaigns
- Create print and digital marketing materials
- Setup and manage Google Analytics 4 (GA4) and marketing dashboards
- Provide comprehensive SEO audit for district website and school pages
- Optimize Google Business Profiles for all schools
- Implement local SEO strategies to improve search rankings
- Enhance website UX and performance for better conversions
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