Housing Authority of the City of Los Angeles

The buyer seeks qualified firms to provide communications and marketing services for the HUD VASH Program. The goal is to promote the program to property owners/managers and address barriers in owner participation. This initiative aims to maximize utilization of VASH vouchers to house homeless veterans in Los Angeles. The buyer intends to select multiple service providers for contracts up to five years in duration.

• 3/7/2025 - Last Date for Written Questions
• 3/26/2025 - Proposal Due Date

• Build on existing 'House Our Vets' campaign
• Review and revise current marketing campaigns
• Organize high-impact events like Public Service Announcements
• Conduct stakeholder interviews to develop communication materials
• Engage local media outlets and celebrities to amplify outreach
• Conduct targeted advertising via digital platforms, social media, print, TV and radio
• Utilize out-of-home advertising like transit ads and posters
• Track results of marketing campaign and provide performance reports
• Develop multi-lingual communication materials (English, Spanish, possibly Korean)
• Assist with coordination of in-person and virtual events