University of Hawaii

The buyer seeks digital advertising services to promote the University of Hawaii Community Colleges. The contractor will develop a digital advertising strategy, coordinate media buying services, and place ads on various digital platforms. The goal is to increase enrollment at the seven UHCC campuses. Target audiences include high school graduates, returning adult students, current UHCC students, and underrepresented populations in higher education.

• 3/7/2025 - Closing Date for Submission of Questions
• 3/17/2025 - University Response to Offeror's Questions
• 3/27/2025 - Proposal Due Date
• 3/28/2025 - Proposal Review Period
• 4/28/2025 - Contractor Selection and Award
• 6/1/2025 - Contract Start Date (Tentative)

• Develop comprehensive digital media plan for seven UHCC campuses
• Manage media planning, negotiation and placement of digital advertising
• Create master calendar for advertising based on admission deadlines
• Develop messaging with UHCC for statewide media campaign
• Provide recommendations for individual campus media campaigns
• Create evaluation plan to measure campaign effectiveness
• Hold bi-weekly meetings with UHCC marketing team
• Provide regular campaign progress updates and address concerns