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Advertising Agency Services
3/28/2025
-
Paramus, New Jersey
Bergen Community College
The buyer is seeking proposals for advertising agency services. The selected agency will provide comprehensive advertising and marketing services to promote the college. The contract will be for one year with an option to extend for an additional year. The buyer aims to select the most advantageous proposal, considering price and other factors.
- 3/13/2025 - Deadline to submit questions
- 3/28/2025 - Proposal Due Date
- 5/6/2025 - Anticipated contract award date
- 7/1/2025 - Anticipated contract commencement
Refer to RFP
- Develop and implement advertising campaigns
- Create and place advertisements across various media channels
- Provide market research and audience targeting
- Design creative content for print, digital, and broadcast media
- Manage media planning and buying
- Track and analyze campaign performance metrics
- Provide strategic recommendations to improve advertising effectiveness
- Collaborate with college departments on branding initiatives
- Assist with crisis communication strategies as needed
- Prepare regular reports on advertising activities and outcomes
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