Indiana University

The buyer seeks a company to manage licensing and trademarks for Indiana University. The contractor will act as the exclusive agent to license the use of the university's trademarks for merchandise and marketing. The scope includes all nine Indiana University campuses and IU Online. The contractor must preserve the integrity of the university's brand and protect its reputation. The program involves managing approximately 300 licenses with annual sales revenue of $22 Million.

• 3/18/2025 - Questions due
• 3/24/2025 - University response to questions
• 3/31/2025 - Proposal Due Date
• 4/10/2025 - On-site presentations
• 5/1/2025 - Selection of supplier
• 7/1/2025 - Goal for service to begin

• Market and license Indiana University's logos, marks, and verbiage (Trademarks)
• Act as exclusive agent to license use of IU trademarks for merchandise
• Preserve integrity, character, and dignity of Indiana University's brand
• Maintain and protect the reputation of Indiana University
• Manage product liability insurance for licensees
• Provide annual certificate of insurance indemnifying Indiana University
• Oversee approximately 300 licenses affiliated with Indiana University
• Manage annual sales revenue of approximately $22 Million
• Administer standard royalty rate of 14-16%
• Expand the University's brand through marketing efforts