San Jose State University

The buyer seeks to establish a three-year Master Agreement with a digital marketing agency. The agency will manage paid digital marketing and advertising campaigns for university-wide initiatives. The buyer requires expertise in the higher education sector on a national level. The selected agency must provide exceptional customer service, advanced reporting dashboards, and demonstrate success in achieving enrollment goals across diverse prospective student audiences.

• 2/17/2025 - RFP Open Date
• 3/31/2025 - RFP Close Date
• 3/31/2025 - Proposal Due Date

• Manage paid digital marketing and advertising campaigns for university-wide initiatives
• Provide advanced reporting dashboards
• Execute successful campaigns to achieve enrollment goals across diverse prospective student audiences
• Serve as the university's digital agency of record
• Deliver exceptional customer service
• Demonstrate comprehensive understanding of higher education sector needs on a national level
• Develop targeted strategies for various prospective student segments
• Optimize campaign performance across multiple digital platforms
• Create compelling ad content tailored to higher education audiences
• Implement data-driven decision-making processes for campaign management