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ORCA Media Buying Services
3/31/2025
$360,000 per year for media buys
Seattle, WA
Sound Transit
The buyer is requesting proposals for media buying and campaign services to support the ORCA Transit Card program. The scope includes operational marketing, informational campaigns, and new product launches. The contract term is one year with four optional one-year extensions. The buyer seeks a firm to provide media strategy, buying, optimization, and reporting services across channels.
- 2/28/2025 - Pre-Proposal Meeting
- 3/24/2025 - Last Day for Questions
- 3/31/2025 - Proposal Due Date
- 3/31/2025 - Proposal Due Date
Refer to RFP
- Provide media buying services for ORCA transit card program
- Plan and develop media campaign strategies
- Purchase media space and time across channels
- Measure and report on results of media campaigns
- Support operational marketing and informational campaigns
- Assist with new product releases and launches
- Optimize media buys and identify opportunities
- Audit media invoices and maintain budget records
- Ensure equitable informing of customers about products/services
- Identify target markets for greatest potential returns
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