U.S. Soybean Export Council

The buyer seeks to elevate recognition and use of the Sustainable U.S. SOY brand in the Americas. The campaign aims to differentiate Sustainable US Soy by showcasing its diverse benefits, including nutritional value, health advantages, and role in sustainable agribusiness and climate change mitigation. The project involves developing promotional materials, engaging influencers, and conducting targeted marketing activities. The campaign will be implemented in Spanish and target multiple countries in the Americas region.

• 3/5/2025 - RFP Distribution
• 3/21/2025 - Last Day to Submit Questions
• 3/26/2025 - Q&A Session
• 3/31/2025 - Project Proposals Due
• 3/31/2025 - Proposal Due Date
• 4/7/2025 - Selections Made
• 4/9/2025 - Contractors Notified

• Develop creative promotional materials for Sustainable U.S. SOY brand
• Engage influencers for U.S. Soy endorsements
• Conduct targeted marketing and educational activities
• Implement social media advertising campaigns
• Create branded editorials and public relations content
• Design digital billboard and indoor screen advertisements
• Produce radio and television advertising
• Develop modular promotion program for SSAP label adopters
• Create campaign materials in Spanish
• Collaborate with USSEC on sustainability messaging