Milwaukee County Zoo

The buyer is seeking proposals for advertising services for the year 2026. The project involves creating and implementing comprehensive advertising strategies for the zoo. The selected agency will be responsible for developing multi-platform campaigns, managing digital and traditional advertising, and providing performance analysis. The buyer aims to enhance its marketing efforts and increase visitor engagement through effective advertising solutions.

• 2/17/2025 - Open Date
• 3/7/2025 - Questions Due Date
• 4/1/2025 - Proposal Due Date

• Develop comprehensive advertising strategy for Milwaukee County Zoo
• Create multi-platform advertising campaigns for zoo events and attractions
• Design and produce print, digital, and outdoor advertising materials
• Manage social media advertising and content creation
• Conduct market research to identify target demographics and trends
• Plan and execute media buying across various channels
• Develop and implement SEO strategies for zoo's online presence
• Create and manage email marketing campaigns
• Analyze advertising performance and provide detailed reports
• Collaborate with zoo staff to align advertising with organizational goals