San Joaquin County

The buyer is seeking a qualified marketing agency to develop, implement, and manage a comprehensive social media, digital, and public education campaign. The campaign aims to raise awareness of the risks associated with youth cannabis use, particularly its effects on mental health and brain development. The buyer requires a multifaceted approach utilizing various digital platforms and public education strategies to effectively reach the target audience.

• 3/4/2025 - RFP Release Date
• 4/1/2025 - Proposal Due Date

• Develop comprehensive social media strategy targeting youth cannabis use prevention
• Create digital content focusing on mental health and brain development risks
• Implement public education campaign across multiple platforms
• Design and produce engaging multimedia materials for diverse audience outreach
• Conduct market research to identify effective messaging for youth demographics
• Collaborate with local health organizations to ensure accurate medical information
• Develop metrics and analytics to measure campaign effectiveness
• Create and manage targeted social media advertising campaigns
• Organize community events and workshops to reinforce campaign messages
• Produce educational videos highlighting personal stories and expert interviews