City of Lansing

The buyer seeks proposals from qualified public relations/marketing firms to increase awareness and trust in the Financial Empowerment Center (FEC) brand. The FEC offers free, professional financial counseling. The selected contractor will create and execute two campaigns: 'FEC is for Me' and 'Just Get Here'. The goal is to increase brand awareness, improve social media presence, and increase appointment scheduling and completion rates.

• 3/21/2025 - Optional Pre-Proposal Meeting
• 4/3/2025 - Proposal Due Date
• 5/1/2025 - Anticipated Contract Execution
• 5/1/2025 - Anticipated Service Delivery Start

• Create awareness of and trust in the Financial Empowerment Center (FEC) brand
• Design and execute two campaigns: 'FEC is for Me' and 'Just Get Here'
• Increase brand awareness through various marketing channels
• Improve FEC social media presence and engagement
• Increase weekly average appointments scheduled and completed
• Decrease no-show rate for appointments
• Develop messaging to encourage fearful or hesitant clients to schedule appointments
• Show FEC is useful for residents across various income and status levels
• Meet monthly with Office of Financial Empowerment staff to review results
• Track and report on performance metrics