Brand USA

Buyer seeks a global communications and public relations firm to support its mission of attracting international visitors to the U.S. The agency will provide strategic media relations, communications expertise, and earned media strategy. They will work with the buyer's in-house PR team and international agency network to strengthen presence in key global markets. The selected firm will also support the buyer in telling its story and amplifying its impact to key media across the U.S.

• 3/17/2025 - Written Questions Due
• 3/21/2025 - Notice of Intent to Bid Due
• 4/4/2025 - Proposal Due Date
• 4/14/2025 - Finalist Interviews
• 4/21/2025 - Notice of Intent to Award Contract

• Proven experience in strategic communications and public relations
• Strong relationships with travel and business media domestically and worldwide
• Ability to conduct rapid response media engagement and issues management
• Expertise in nation branding and tourism marketing
• Experience working with tourism boards and international organizations
• Strong copywriting and editing experience

• Develop strategic messaging framework for Brand USA based on international travel trends
• Craft key messages emphasizing welcoming nature of U.S. and economic impact of tourism
• Provide communication support with rapid response capabilities
• Secure high-impact placements in key travel and business publications
• Develop thought leadership strategy highlighting Brand USA's role in driving tourism economic benefits
• Plan and execute media events and industry activations
• Support earned media efforts including press engagement and editorial pitching
• Secure executive speaking opportunities at industry conferences and media forums
• Assist in staffing major global PR events like IPW and Travel Week
• Enhance rapid response media capabilities