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Marketing Campaign for Lakeshore Flavor
4/6/2025
-
Muskegon, MI
Lakeshore Flavor
The buyer seeks proposals for a comprehensive marketing campaign to strengthen the local food economy and advance food equity in Muskegon County. The campaign aims to increase awareness of the buyer as a resource, engage audiences, drive action, and strengthen brand identity. The selected agency will develop strategy, create campaign concepts, produce content, plan media, and measure performance.
- 3/6/2025 - RFP Issued
- 4/6/2025 - Proposal Due Date
- 5/1/2025 - Agency Selection
- 5/19/2025 - Project Kickoff
- 6/1/2025 - Campaign Launch
Refer to RFP
- Develop comprehensive marketing campaign strategy
- Create unifying campaign concept with slogans and visuals
- Produce video assets for social media and digital platforms
- Design graphics and print materials for brand consistency
- Implement media plan to reach target audiences
- Monitor campaign performance and provide actionable insights
- Strengthen brand identity and messaging
- Engage new and existing audiences
- Drive financial and community support
- Amplify LSF as a resource in West Michigan
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