Arizona State University

The buyer seeks proposals from qualified firms to provide paid media planning and buying services. This includes economic and effective placement of advertising in various media and markets. The services aim to reach prospective students, parents, alumni, influencers, and donors. The buyer requires comprehensive and innovative media planning and buying capabilities for both traditional and digital media, with a focus on the Arizona and California markets.

• 3/3/2025 - Bid Open Date
• 3/28/2025 - Deadline for Inquiries/Questions
• 4/7/2025 - Bid Opening Information Meeting
• 4/7/2025 - Proposal Due Date

• Provide economic and effective placement of advertising in various media and markets
• Reach prospective students, parents, alumni, influencers, and donors
• Develop media plans for specific units or campaigns
• Export media data into Google Cloud Platform BigQuery data warehouse
• Leverage Looker, PowerBi and/or Tableau for data visualization
• Use Google Analytics GA4 and Google Tag Manager
• Utilize advertising platforms like Google Ads, Meta Business Suite, LinkedIn Business Manager
• Ensure compliance with GDPR, CCPA and other data privacy regulations
• Access new markets related to Sun Devil Athletics realigning to Big 12 Conference
• Provide innovative media planning and buying capabilities for traditional and digital media