Oregon Tourism Commission

The buyer is seeking a full-service advertising agency to manage all aspects of their brand advertising campaigns. The selected agency will be responsible for creative development, production, media strategy, and placement. The agency must demonstrate ability to develop innovative, integrated tourism advertising campaigns across digital and traditional media channels. Work must align with the buyer's strategic vision and focus on uplifting Oregon communities through tourism.

• 3/13/2025 - Q&A Period
• 3/20/2025 - Q&A Period End
• 4/7/2025 - Evaluation Period
• 4/7/2025 - Proposal Due Date
• 4/28/2025 - Interview Period
• 5/6/2025 - Notice of Intent to Award

• Minimum 5 years experience developing major tourism destination advertising campaigns
• Experience developing cooperative marketing partnerships
• Production of TV, print and digital advertising at national level
• Work with public-sector agencies and industry representatives
• Licensed access to syndicated national research for media recommendations

• Develop and execute brand advertising campaigns across multiple media channels
• Provide creative strategy, production, media planning and buying services
• Optimize campaigns using data and analytics to drive performance and ROI
• Coordinate with regional partners on cooperative advertising efforts
• Ensure campaign messaging is inclusive and engages underserved communities
• Negotiate media buys and secure in-kind advertising value
• Provide comprehensive campaign reporting and analysis
• Assist with long-term strategic planning and research
• Develop co-op advertising extensions for tourism partners
• Attend and present at tourism conferences and events